Starting as a multifaceted one-year marketing campaign, we showed customers how to become legendary in the IT ecosystem through the TD SYNNEX Lenovo LegendsSMB Program. Included was a recruitment engine and ongoing enablement to build loyalty. Customers were given goals or tiers to aspire to, exclusive training and discounts, along with the motivation and support to fuel their journey. We then tied it all together through the art of storytelling with real stories of legendary figures.